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Selling at Auction

sell your property with our easy 9 step guide

Selling at Auction

sell your property with
our easy 9-step guide

Unlock the power of property auctions: A 9-step guide to selling your property with ease

Embarking on the journey of selling your property at auction can be both exciting and rewarding, but it’s essential to have the right guidance every step of the way.

Welcome to our comprehensive 9-step guide, designed to demystify the auction process and empower you to achieve success with confidence. Whether you’re a seasoned investor or a first-time seller, our easy-to-follow steps will walk you through everything you need to know to maximise the value of your property and navigate the auction landscape with ease. From preparing your property for auction to celebrating the successful sale, let us be your trusted partner on the path to realising your property goals.

1
Seeking Advice

Just phone or email us and we will ask you about your property, your situation, and your requirements.

One of our valuers will visit and inspect your property, then advise you on the best method of sale and talk you through the auction process to help you decide on the appropriate way forward.

If it is ‘sale by auction’, we will advise on guide and reserve prices.

2
Instruction To Sell

We will confirm our terms of appointment, get in contact with your solicitor, liaise with others to gather necessary paperwork such as searches, planning consents, specialist reports, an Energy Performance Certificate (EPC), tenancy agreements, architectural plans, and send your solicitor Special Conditions of Sale for them to complete for your property.

We will work with you and your solicitor to help get a legal pack prepared as quickly as possible. We will then make it available online to all interested parties, plus we will hold a printed ‘office copy’ for buyers to inspect at the auction.

3
Property Details Approved

We will submit the property details and marketing material we have prepared for your property for you to approve.

Once approved, we will begin marketing your property.

Amendments will be discussed as necessary and late revisions notified via an addendum prior to the auction.

4
Effective Marketing Campaign

All lots are promoted through Rightmove, Zoopla, OnTheMarket, Prime Location, Essential Information Group (EIG) and our own website: robinsonandhallauctions.co.uk. When appropriate, we also promote lots nationally in the Estates Gazette, Horse & Hound and other specialist publications such as Plotfinder and UK Farms & Land.

Our catalogue is compiled and sent to thousands of registered buyers, and it is promoted heavily though social media.

Our use of social media includes Facebook adverts and Google adverts, along with YouTube clips featuring interesting lots, to have maximum reach in channelling attention to every property within the catalogue.

5
Catalogue Distribution

Your property will be allocated a lot number and will be included within our auction catalogue, along with the open-house viewing dates and times. The catalogue will be sent to thousands of buyers on our mailing list, and the individual page sent to any who make a specific enquiry.

The catalogue is also uploaded to the website in pdf and turning page format.

6
Open-House Viewings

We organise a series of open-house viewings at all properties that require access, and have an experienced, well-briefed member of the auction team present to provide guidance and ascertain interest from the viewers.

The dates and times of these open-house viewings are well advertised and are included within the catalogue. They are highly effective as they allow buyers a chance to see the level of interest from other buyers and often allow for a succession of viewings within a short time.

7
Reserves Finalised

We gauge interest levels from the open-house viewings, discussions with prospective buyers, numbers of legal packs downloaded and any pre-auction offers.

We finalise the reserve price with every seller prior to the auction, and this remains confidential between yourself and us.

Occasionally, a pre-auction offer may be so attractive it is unlikely to be surpassed in the auction room. If that is the case and you wish to accept, we will arrange to sell prior with the buyer under auction conditions – contracts exchanged.

8
Auction Day

Time is allocated prior to the start of the auction for prospective buyers to ask any last-minute questions or to read through printed copies of legal packs.

An addendum is given out which highlights any final amendments to the catalogue or any extra charges levied on buyers within a legal pack.
Each lot is described prior to being offered and, after competitive bidding, sold on the fall of the hammer, with contracts exchanged at that point.

Sale documentation is signed in the room, copies of the buyer’s ID is taken, along with their solicitor’s details and a 10% deposit paid.

9
Completion

We will write to all four parties (seller, buyer and their respective solicitors) and supply them with a Notification of Sale and hand over deposit monies after deducting sale costs. You will need to:

Make sure that we are either holding keys in time for completion or make arrangements to hand over keys to your buyer on the day of completion.

Cancel your service supplies, insurance, etc.

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Registered in England as a Limited Liability Partnership number OC310546. Registered Office. Unit 1, Highfield Court, Highfield Road, Oakley, Bedford MK43 7TA.
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Price Information

*Guides are provided as an indication of each seller’s minimum expectation. They are not necessarily figures which a property will sell for and may change at any time prior to the auction. Each property will be offered subject to a Reserve (a figure below which the Auctioneer cannot sell the property during the auction) which we expect will be set within the Guide Range or no more than 10% above a single figure Guide.

Additional Fees Information

Please be aware there may be additional fees payable on top of the final sale price. These include and are not limited to administration charges and buyer’s premium fees payable on exchange, and disbursements payable on completion. Please ensure you check the property information page for a list of any relevant additional fees as well as reading the legal pack for any disbursements.

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Laura Saunders

Marketing & PR Manager

After gaining her degree in fine art, Laura started her working career in London within the marketing team for one of the capital’s most recognised estate agency brands. Moving out to Bedfordshire, she undertook a new role, becoming Marketing & PR Manager for Robinson and Hall in 2012. Since then, Laura has introduced a wealth of new ideas, overseeing all the departments, not just the Auction department, being instrumental in raising the profile of the company.

Today, her time is divided between our company marketing needs, her busy family life, which includes assisting her husband with the running of their family farm, being a mum, and also being quite an accomplished artist. Her trademark landscapes and animal images (mostly farm animals) can be found on a range of products within local shops and garden centres.
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Debbie Sutton

Auction Administrator

Debbie initially joined Robinson & Hall providing maternity cover, and she quickly became a valued member of the team, particularly for her down-to-earth manner and good humour. As a wife and mother, her time is limited so Debbie works part-time, although on auction days she is there until the end.

Outside Robinson & Hall, Debbie enjoys her family, girls’ nights out/in, and, like Alex, she is a life-long Liverpool supporter.
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Lee Jackson

Auction Property Lister

As an ex-professional golfer and coach who has worked and played throughout Europe, Lee possesses a natural ability to connect with people to identify and understand their needs. He joined Robinson & Hall with experience in the retirement sector of the property market where he put his people skills to good use.

Outside Robinson & Hall, Lee is still a passionate golfer, although much of his spare time is spent enjoying the company of his wife and two young children.
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David Howard

Lead Generation Manager

David joined the team in 2022, not from a property background but from a business relationship and telesales background. That experience has enabled David to develop new relationships with an ever-increasing number of Partner Agents where his good nature, tenacity and vision for commercial opportunities has helped many initial sceptics to be won over to the benefits of having an auction provider.

Outside Robinson & Hall, David is another keen follower of sport, rugby in particular, and enjoys spending time with family and friends.
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Ian Wilson

Auction Manager

Prior to joining Robinson & Hall in 2015, Ian worked in business to business sales selling storage solutions and then moved onto to supplying specialist trading room furniture. In 1993 he set up his own business selling furniture and also provided relocation services for clients. He entered the property industry selling high-value property in Portugal for over a decade before returning to the UK where shortly after he joined Robinson & Hall.

Outside Robinson & Hall, Ian still retains a love for the Mediterranean and enjoys frequent visits with his wife to enjoy good food and wine. As well as being a keen golfer, Ian also enjoys following rugby union and football, and he is an Arsenal supporter.
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Alex Grant

Auction Office Manager

Alex joined Robinson & Hall in 2014 and quickly demonstrated his already considerable property experience, together with his ability to master challenging technology. Another key strength is his incredible memory of properties and buyers and sellers; there aren’t many he can’t recall from over the past 10 years.

Outside Robinson & Hall, Alex’s interests and passions are family, socialising with his friends, the occasional gym workout, sport in general and specifically following Liverpool Football Club.
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Charles Lovell

Head of Auction Department

Having spent many years extensively traveling and working in Asia, Africa, Australia and America, Charles started working in the property industry in the mid-1990s. His first involvement in property auctions was following the financial crisis of 2008 which he describes as a revelation.

Charles joined Robinson & Hall in 2012 and has been instrumental in building the auction department into one of the most successful regional auction houses in the country.

Outside Robinson & Hall, Charles still enjoys travel, time with his family, and his other passion is motorcycles.

David Jones

Auctioneer

After university in Cambridge, David joined Robinson & Hall as a youngster, his first full-time position training as a Chartered Surveyor and Agricultural Valuer under Michael Robinson, the great grandson of the firm’s founder. Four decades on, David is our Chairman, as well as our Auctioneer. His primary focus is executing the sale of strategic development land across the region, although he also finds time to review and check every legal pack, in addition to his appearances on the rostrum.

Outside Robinson & Hall, he regularly enjoys shooting, fishing and golf, with an annual pilgrimage to Henley Regatta with his old university rowing mates to cheer on the Light Blues.