Guide to Selling

Selling a variety of land and property since 1882

Bedford: 01234 362 899
Buckingham: 01280 818 907
Luton: 01582 256 156

Selling a property by Auction is easier than many people think, and the prices achieved are usually higher than expected too.

Just follow our easy 10 step guide.

Step 1: Seeking Advice

Just phone or email us and we will ask you about your property, your situation, and your requirements.

One of our Valuers will visit and inspect your property, then advise you on the best method of sale and talk you through the Auction process to help you decide on the appropriate way forward.

If it is ‘Sale by Auction’, we will advise on Guide and Reserve prices.

Step 2: Instruction To Sell

We will confirm our terms of appointment, get in contact with your solicitor, liaise with others to gather necessary paperwork such as Searches, Planning Consents, Specialist Reports, an Energy Performance Certificate (EPC), Tenancy Agreements, Architectural Plans and send your solicitor Special Conditions of Sale for them to complete for your property.

We will work with you and your solicitor to help get a legal pack prepared as quickly as possible. We will then make it available online to all interested parties, plus we will hold a printed ‘office copy’ for buyers to inspect at the auction.

Step 3: Property Details Approved

We will submit the property details and marketing material we have prepared for your property for you to approve.

Once approved we will begin marketing your property.

Amendments will be discussed as necessary and late revisions notified via an Addendum prior to the Auction.

Step 4: Effective Marketing Campaign

All lots are promoted through Rightmove, Zoopla, Prime Location, Essential Information Group (EIG) and our own website When appropriate we also promote lots nationally in the Estates Gazette, Horse and Hound and other specialist publications such as Plot Finder and UK Farms & Land.

Our catalogue is compiled and sent to thousands of registered buyers and it is promoted heavily though social media.

Our use of social media includes Facebook adverts and Google adverts along with YouTube clips featuring interesting lots to have maximum reach in channel ling attention to every property within the catalogue.

Step 5: Catalogue Distribution

Your property will be allocated a lot number and will be included within our Auction Catalogue, along with the Open House viewing dates and times. The catalogue will be sent to thousands of buyers on our mailing list and the individual page sent to any who make a specific enquiry.

The Catalogue is also uploaded to the website in pdf and turning page format.

Step 6: Open House Viewings

We organise a series of Open House Viewings at all properties that require access and have an experienced, well briefed member of the Auction team present to provide guidance and ascertain interest from the viewers.

The dates and times of these Open House Viewings are well advertised and are included within the catalogue. They are highly effective as they allow buyers a chance to see the level of interest from other buyers and often allow for a succession of viewings within a short time.

Step 7: Reserves Finalised

We gauge interest levels from the Open House Viewings, discussions with prospective buyers, numbers of legal packs downloaded and any pre-auction offers.

We finalise the Reserve Price with every seller prior to the Auction and this remains confidential between yourself and us.

Occasionally a pre-auction offer may be so attractive it is unlikely to be surpassed in the Auction Room. If that is the case and you wish to accept, we will arrange to sell prior with the buyer under auction conditions - contracts exchanged.

Step 8: Auction Day

Time is allocated prior to the start of the Auction for prospective buyers to ask any last minute questions or to read through printed copies of legal packs.

An addendum is given out which highlights any final amendments to the Catalogue or any extra charges levied on buyers within a legal pack.

Each lot is described prior to being offered, and, hopefully after competitive bidding, sold on the fall of the hammer, with contracts exchanged at that point.

Sale documentation is signed in the room, copies of the buyers ID is taken, along with their solicitors details and a 10% deposit paid.

Step 9: Completion

We will write to all four parties (Seller, Buyer and their respective solicitors) and supply them with a Notification of Sale and hand over deposit monies after deducting sale costs. You will need to:

Make sure either we are holding keys in time for completion or make arrangements to hand over keys to your buyer on the day of completion.

Cancel your service supplies, insurance etc. however do remember it is the Sellers responsibility to insure the property until completion, not the Buyers.

Step 10: Into The Future

Whether you need help with other disposals, valuation advice on other properties or want to use the sale proceeds to purchase another property please call us - we are here to help you.

If you have been pleased with our service and the result of your sale, then please recommend us to others and help us promote the benefits of the ‘Sale by Auction’ alternative.